Steady hands at the reins and top agents and principals committed to the highest standards of customer service and ethics have proved to be the driving forces behind Leapfrog Property Group’s continued success and organic growth. Leapfrog’s consistent and steady growth is testimony to what can be achieved through resolute professionalism and a fresh approach, even when the chips are down. Leapfrog continues its steady expansion of its national ‘footprint’ in arguably one of the toughest property markets in South Africa’s history. The group now has over 50 successful offices to its name and has attracted almost 400 top agents. Not only is Leapfrog Property Group South Africa’s youngest property business, but also the one that set the industry benchmark by being the first empowered, national real estate franchise group.


Leapfrog Magalies: In little more than six months after opening their first Leapfrog franchise in Pretoria Moot, seasoned property marketer and developer Hendrik Havenga and business partner and developer Hans Hageman opened their second Leapfrog franchise in Magalies, Pretoria. “We’re very excited to open our second office, especially when one considers how tough the market has been. The Leapfrog brand fits in perfectly in our area of operation. It is an established name with a fresh approach in the industry, providing us with a unique framework of operation that is highly successful in practice. Leapfrog’s internal mechanics that operate behind the scenes are simply visionary and provides the best option for clients in terms of transparency and service,” explains Hendrik. The number of buyers is definitely starting to outstrip supply in many areas and we are confident that we can provide the type of service that our clients can trust in finding a property in Pretoria that is suited to both their needs and pockets, ensuring that in a trying economic environment they make the absolute best financial decisions that will stand them well in the long-term,” says Hendrik.


Leapfrog Limpopo: Husband and wife team Ashley and Ilanga Lovell take up the reigns as owners of the new Leapfrog Limpopo property office. Ashley believes, “While technology has rapidly enhanced the service offering to customers of a real estate agency, the agent’s experience, good judgement, focus and professionalism still play an integral role in the client service and experience. Leapfrog’s refreshing approach and visionary business model brings the best of both worlds together.


“As a Leapfrog franchisee we see significant benefits for our office including a sound, innovative and comprehensive business model with excellent retention mechanisms for agents, visionary leadership who have redefined the rules of the game, a top-class head office support function providing quality support in communication and information provided regularly and in easily digestible formats, pro-active quality support from head-office in terms of marketing, information management, training and administration, ongoing training and support in terms of franchisee development, a top-class, award winning website and web-based selling tool and hands-on involvement and support from top management,” explains Ashley.

Leapfrog uMhlathuze (Richards Bay): Business Partners Zishaan Singh and Ricky Maharaj are the principals of Leapfrog uMhlathuze and the perfect candidates to further the property group’s foray into the KwaZulu Natal property scene. Bringing a healthy mix of operations, marketing and strategy to the property market, as well as sharing an absolute passion for property and being able to help people find their dream homes. “As a franchisee, we are looking to leverage off the advertising and referral system that is in place and to attract and retain high calibre estate agents. Our mission is to establish the brand as a serious competitor in the uMhlathuze area, enabled by the processes and systems embedded within Leapfrog to assist in creating efficiencies within the business and the South Africa property business at large.