Leapfrog Property Group Franchise Opens in George
Category Suburb Focus
Previously seen as the sleepy cousin to buzzing Knysna, George has seen a steady increase in home owners who are semi-grating from other provinces over the past few years. “Today George has become a vibrant city with up to 30 families settling here monthly from all over South Africa and abroad. It’s the perfect spot to introduce the Leapfrog Property Group brand to,” believes Johan Koen, Manager of Leapfrog Property Group, George.
“We’re delighted to have someone of Johan’s calibre join the team, especially in George which we see as a prime location on the Garden Route,” says Bruce Swain, CEO of Leapfrog Property Group.
According to Lightstone Property Analysts, over 80% of properties in George are freehold as well as around 12% in estates location in and around the city. There are sectional title properties available, though that’s only about 4% of the property market at present.
George is well situated on the Garden Route with excellent schools, hospitals and shops and is perceived to be a low crime area. Buyers (between the ages of 36 and 49) with young families are predominantly moving in to the area, though slightly older buyers (between 50 and 64) have also been purchasing property. “George is definitely attracting retirees who enjoy the convenience of small town living as well as the increased safety, but families are also attracted by the schools, amenities and outdoor lifestyle on offer,” believes Koen.
Koen points out that there is also a healthy, albeit smaller first-time buyer market as well as buyers looking for investment properties; “There is a big shortage of rental property in and around George and rental prices have shot up over the last two years. Tenants pay up to R20 000 pm for a three bedroom house. With the building costs being so high, there is no easy solution.”
“I am proud to establish the Leapfrog brand in George. There is a lot of potential in terms of the property market with prices ranging from around R322 000 for vacant land, R640 000 for sectional titles and from R1.25 million for freehold properties and our expert agents will be able to guide sellers and buyers alike,” Koen explains. He goes on to note that the R1 million to R2.5 million segment of the market is performing the best at the moment – partially due to lower salaries in the George area which restricts buyer’s bond amounts.
Koen entered the property market in 2011 after a period in the UK, and soon realised the career benefits; “You determine your income with hard work and dedication. I believe that by being ethical and building a bond with your clients, you become known in the community as the ‘agent of choice’. I can only see Leapfrog George as a top agency in in the area in the near future and teaming up with Johan Grobbelaar, Manager of the successful Leapfrog Property Group Bethlehem is a crucial part of our success.”
Author: Leapfrog Property Group